Clearing the ads, the ASA said that although Watson’s clothing was revealing, the image did not feature any nudity, and the pose adopted by her was “no more than mildly sexual”. Watson said the ad adhered to advertising guidelines and reflected leading trends, adding that she tailored it to “avoid offensiveness to mature viewers and intrigue to the younger generation”.Īmplify Outdoor, the owner of the poster sites, said none of the ads were displayed within 100 metres of a school, with the closest being 450 metres from the nearest school.

Many believed the ad was overly sexualised and objectified women and complained that it was offensive, harmful and irresponsible. All the complainants, who understood that OnlyFans was an internet content subscription service that featured sexual adult content, challenged whether the ad was inappropriate for display where children could see it.

The posters featured an image of the top half of the model and influencer posing in a bra top, with text stating alongside the logos of the OnlyFans and Instagram social media platforms. The Advertising Standards Authority (ASA) received 30 complaints that the posters seen in Harrow, Tottenham, Lambeth and Edgware in June and July featured sexual adult content and were inappropriate for display in an untargeted medium. Billboards showing model Eliza Rose Watson in underwear advertising her OnlyFans account page have been cleared by the regulator following complaints that they were inappropriate for children to see.

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