If your target market consists of young adults, Instagram is definitely the right place for you to be. This way, you’ll be sure that you’re not spending time creating content for a platform where your audience doesn’t have a presence. Understanding social media age demographics will help you determine which platforms make the most sense for your brand to utilize. Does your target audience include these two age ranges? The single most popular age bracket is 25 to 34 (31.7%), followed by 18 to 24 (30.2%). This statistic provides information on the distribution of Instagram users worldwide as of April 2022. Young Adults Love Instagramħ0.8% of the 1.3 billion monthly active users on the Instagram app are under the age of 35 (Statista, 2022). So while it may emit that warm fuzzy feeling in your viewers, your post could be drowned out by the 2 million other posts with the same hashtag.įor reference, #photography, #instagood, #fashion, and #art make up the next four most popular Instagram hashtags. In fact, engagement decreases for posts with six or more hashtags, so try to use five or fewer.Īnd if you want to get strategic, you may be interested to know that the most popular hashtag on Instagram, #love, has been used over 2 million times. Studies have shown that with Instagram hashtags, it isn’t a case of the more the merrier. This is so much so that the latest Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags (HubSpot, 2020).īut if you’re thinking of going all out on hashtags to try and reach new users and grow your audience, think again. From companies and Instagram influencers to even the average Joe, the use of hashtags on Instagram is popular and widespread. Instagram is certainly no exception to this. Instagram Hashtags UsageĮver since the concept of using hashtags to tag and identify topics on social media was invented in 2007 (by Twitter, now known as X), its usage has exploded and is today considered a quintessential element of social media.

Our team has written a guide to setting up an Instagram shop to help you understand the many nuances of the platform. If you’re questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of users should be an indication. Analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram. Incidentally, that same year, Instagram registered a big 22.9% increase in the number of users. In fact, in 2020, the popular photo-sharing network crossed the 1 billion mark for the very first time-a feat experts had previously expected in 2024. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.įrom 2019 to 2021, the number of Instagram users worldwide grew by 383 million. Instagram is a social network that allows users to share and edit both photos and Instagram videos. → Click Here to Launch Your Online Business with Shopify Instagram's Impact on Shopping JourneysĪccording to the latest estimates, Instagram has 1.3 billion users worldwide in 2022 and is used by one out of every three social media users (eMarketer, 2022). How Much Time Do People Spend on Instagram Daily on Average? So, let’s get started with the top 10 Instagram statistics for 2023 to shed some light on the rising importance of Instagram for your business. If your brand isn’t already getting in front of users, these marketing statistics will convince you why it should be and give you an idea of what you should be doing so that you can make money on Instagram.

Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram. But keeping on top of Instagram trends (oh and did we mention algorithm changes too?) becomes a little complicated at times. The photo-sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.Īt this point, it’s safe to say that your audience is using Instagram, and your competitors too.

Instagram has grown immensely over the years, and it continues to broaden its horizons. Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable?

Instagram infographic generator